Auping and Harrison Spinks: similarities and differences
Auping is a renowned brand that is best known for its spiral base. In many Dutch bedrooms there was an Auping, which was often also adjustable with the famous ball on the rope. But Auping is much more than a spiral: the brand says it believes in natural materials and in the importance of recycling old mattresses. And it also tells the world that. As a result, Auping has truly become a consumer brand. Good marketing has given the brand a high reputation and a good image, which means that many people already enter the store with an Auping question. For a long time, Auping remained a family business, which is known to always perform better than other companies. The development of original and personal accessories is also smart, such as a headboard and foot caps in various colours and fabrics, matching bedside tables and dimmable reading covers and light under the bed via a sensor. In short, a brand that we as Dutchmen can be proud of.
Where Auping is typically Dutch, Harrison Spinks is very British. The company has a beautiful, almost stately history since 1840 and was awarded the Queen’s Award for Enterprise several times in the personal presence of ‘The Queen’ Royal. Besides, don’t forget that Queen Wilhelmina also ordered a few beds from Auping just before the First World War. The special thing about Harrison Spinks is that the company has been following the same philosophy for five generations: use only natural materials and continue to innovate. Fun is the way in which they emphasize the natural: Our mattresses don’t start life in a factory, but on a 300-acre farm in North Yorkshire. This also makes recycling, an important issue today, possible, and the company has already been rewarded with a sustainability award. Harrison Spinks is still a family business and has more than 90% of its production in its own hands. From breeding sheep (for wool), growing hemp and flax crops in their own farm, to cutting down their own forest and designing and producing their own pocket springs. They even weave the ticks themselves. This is absolutely unique and shows that they want to exclude any quality risk. I don’t know of any other bed manufacturer who does it that way. This also results in a seven-year guarantee on everything. Harrison Spinks supplies worldwide but is not known everywhere. In the Netherlands they are delivered under the name Bröring Natural. It is typically a brand that focuses on their passion: making the best mattresses with natural materials, innovative pocket springs and handmade production. As masters of craft. The customers will follow automatically.